INFORMATION TECHNOLOGY: Interop is where IT professionals go to get the latest, up-to-the-minute, tutorials and conferences to learn what's new in networking. Accompanied by internet registration, broadcast fax, email, and executive mailings, this 3-part mailer was the cornerstone of the attendee drive. All totaled, we increased attendance by 50%.
Direct Mail: Interop, pulling out all the stops to ask for direct response
